Washingtonian Custom Media is a full-service custom publisher powered by award-winning creative storytellers: writers, designers and editors. Our capabilities range from creating custom-designed magazines to designing stunning websites, and everything in-between. Through our proven three-step collaborative process – strategy | content | design – we help clients create and convey messages that don’t just add to the din, but instead, truly resonate across target audiences and yield results. The way we do that is through the power of a great story – yours.
Our editorial team crafts original content as well as copyedits, fact-checks and proofreads existing content for consistency of voice and tone.
Your one-stop shop for custom magazines, brochures, annual reports, event and travel guides.
We design and build contemporary, user-friendly websites that are accessible and compliant across browsers and devices, as well as responsive to render flawlessly on mobile.
WCM’s design team provides creates full publication design, original photography and illustrations, ongoing design and art direction, and use of Washingtonian’s stock photo library.
We work with clients to identify their goals as well as the marketing tools and techniques to achieve them.
Get the inside track on what your audience thinks through research, heat maps and surveys for the ultimate user experience, both in print and online.
We supervise the entire process from conceptualization to completion.
PRODUCTION AND DISTRIBUTION
We provide all pre-press production services including pagination, preflight, color correction and proofing.
Meet our team members
James uses his publishing and strategy expertise to help organizations communicate with their customers, engage their peers and compete in their marketplace through sophisticated custom media products. He and his team empower commercial and nonprofit organizations to tell their story, the way it’s meant to be told—powerfully, vividly and persuasively.
Prior to leading WCM, James ran Byles & Associates, a national advertising sales and contract publisher focused on business-to-business associations and for-profit clients.
Director of Digital Product
Chris leads Washingtonian’s team of agile designers and developers. He oversees and guides the Media Company’s overarching digital strategy and is responsible for managing all web properties, digital content, and other digital channels and projects. A digital native with extensive experience in online marketing and journalism, Chris seeks to empower readers through digital storytelling.
Prior to his career at Washingtonian, Chris worked at National Geographic in many roles: producing narrative special features that had great impact online, designing functionality for enterprise CMSes, and choosing photographs. He also worked for the Washington Post Company and started a family web firm in Minnesota.
Director of Content
Rin-rin has a diverse background in web, print and broadcast journalism. She has extensive experience in web- and mobile-based publishing, social media and digital product development, as well as several years of print and broadcast reporting and producing for which she has won several awards. She has worked with B2B and B2C audiences, as well as non-profits, trade associations and political campaigns.
Rin-rin has an MBA from the Marshall School of Business at the University of Southern California, an MS from the Medill School of Journalism at Northwestern University and a BA in Environmental Science from Washington University in St. Louis. She is originally from New York and enjoys photography, running, snowboarding, playing classical and jazz piano and traveling the world with her family.
Business Development Associate
Jeré works alongside James on the development and implementation of WCM’s marketing and business development strategy. She is responsible for overseeing new client accounts, client communications, and ongoing projects for WCM’s diverse client base.
Prior to joining WCM, Jeré served in various capacities within the nonprofit, public relations, corporate communications and marketing industries. She holds a Bachelor of Arts in Journalism from Howard University.
Ryan works with our editorial and digital teams to design digital products with a friendly user experience. Her background in journalism and web production influence design strategies that ensure users have the best possible experience, on any platform.
Ryan enjoys running, trying new restaurants in DC, and listening to podcasts (she’s currently obsessed with Malcolm Gladwell’s Revisionist History).
Marketing Art Director
Emily Baird specializes in creating graphics and logos for marketing materials focused in 2D print design, including advertisements, books, brochures, corporate collateral, identity and logo work, invitations, logos, posters and reports.
As Washingtonian’s marketing art director, she has developed many ad campaigns, marketing collateral, internal and external material, advertorials and event packaging. Her role in this project will include reviewing design concepts, developing strategy, and finding themes. Emily brings a strong print background to the project, and understands what draws people into a printed material differently from a digital design. She has a BFA in art and graphic design from Longwood University.