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Connecting Your Print Content to Your Digital Presence with QR Codes

Connecting Your Print Content to Your Digital Presence with QR Codes

You may have seen Quick Response (QR) codes when dining at restaurants, receiving digital payment instructions, or watching the Super Bowl. In 2022, crypto firm CoinBase ran a Super Bowl ad with a QR code slowly moving across the screen, with the motion reminiscent of a Windows screen saver, and no other text accompanying the…

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Case Study: Academic Report & Policy Brief

Case Study: Academic Report & Policy Brief

The Client Georgetown Institute of Women, Peace and Security   Publication Addressing Conflict-Related Sexual Violence Through Multilateral Sanctions, Report and Brief   The Task Earlier this year, Georgetown University’s Institute for Women Peace and Security (GIWPS) sought custom design and editing services for an academic report and policy brief about the use of multilateral sanctions…

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3 SEO Basics to Improve Your Web Traffic

3 SEO Basics to Improve Your Web Traffic

Search is the single biggest contributor to web traffic, and search engine optimization should be a key focus in your content marketing strategy. Understanding SEO basics will boost your online performance, so join us as we break down how to make search work for you.

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What is The Metaverse?

What is The Metaverse?

You may have heard about the metaverse or Web3, but do you know what these concepts mean for your internet presence and how your audiences interact online?

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60th Anniversary Coffee Table Book

60th Anniversary Coffee Table Book

The Client McDonough School of Business, Georgetown University Publication 60 Years of Alumnae Anniversary Coffee Table Book The Task To commemorate the 60th anniversary of its first women graduates, the McDonough School of Business sought to celebrate the lives and careers of alumnae through a coffee table book. Editorial, including 60 interviews, and hundreds of…

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The Best 7 Books for Leaders

The Best 7 Books for Leaders

At WCM, we never stop learning. That’s why our shelves are full of insightful books about innovative ways to stay ahead. By making time for self-improvement, you’ll notice changes in your work and personal life, allowing you to become more effective, productive, and satisfied. Check out our top picks on leadership and let us know…

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How to Write a Headline: Starting Digital Content Right

How to Write a Headline: Starting Digital Content Right

We previously posted about how to optimize your webpages to engage with readers, and now we’ll take a deep dive into one key element, the headline, so you can start every post and page on the right note. It’s important to remember that headlines set the tone for all of your content. Headlines can be…

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7 Ways to Catch (and Hold) Readers’ Attention

7 Ways to Catch (and Hold) Readers’ Attention

Attention-span of a goldfish? Not if your audience is entertained. According to some scientists, human attention-spans are shrinking to that of a goldfish’s. Experts blame our digital world, creating a population of distracted, attention-deficit individuals who are conditioned by their smartphones to react when there are stimuli dancing across their screens. There are two popular…

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5 Ways to Improve Your Email Newsletter

5 Ways to Improve Your Email Newsletter

Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board.  E-newsletters allow…

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Don’t Use That Tone With Me: 5 Compelling Brand Personalities

Don’t Use That Tone With Me: 5 Compelling Brand Personalities

When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…

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