Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…
Continue Reading
Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…
Continue Reading
In January 2023, Washingtonian Custom Media launched our newest survey series. We invited industry leaders to participate in the first part of the series, gaining insights into how respondents interface with their audiences and the effectiveness of their communications plans. With 90% of respondents working in nonprofits, associations, trade groups, and educational institutions, a majority…
Continue Reading
What is the goal of content marketing? The answer varies from company to company and sometimes from department to department; maybe you want page views, sales, or engagement. The key to any successful marketing strategy is to first understand the wants and needs of your client beyond what is outlined in an RFP or…
Continue Reading
When producing content, it’s important to recognize the diversity of your audience and prioritize accessibility. In the United States 26% of adults have a disability, so it’s more than likely that there are disabled people in your audience. There are many actions brands can take to make their spaces and content accessible to all,…
Continue Reading
The Client Walsh School of Foreign Service, Georgetown University Publication SFS Magazine The Task In 2013, Washingtonian Custom Media partnered with the School of Foreign Service to produce the school’s new flagship publication, SFS Magazine, and we continue to deliver powerful, original editorial and beautiful design with each issue. This past year,…
Continue Reading
To achieve your content marketing goals, you must clearly communicate with your audience. By avoiding these grammar mistakes, you can ensure that your message is understood. Here’s our list of five errors to avoid: Unclear Pronouns DON’T: Sally and Jenny work well together, but her promotion may complicate their relationship. DO: Sally and…
Continue Reading
Photos are easy to take these days – pull out the smartphone and you can get a fairly high-resolution image. However, simply taking a high-resolution picture is not enough to ensure a successful photograph. In order to create a beautiful, memorable photograph that can be used in your content marketing, follow these tips. 1….
Continue Reading
What’s more effective at getting your message across: a one-on-one conversation or yelling into a crowd? Of course, the one-on-one conversation, as long as you can make your message resonate with that person. When trying to reach your target audiences, a one-size-fits-all message is like shouting at a crowd: it will not work. What…
Continue Reading
Brands are increasingly leaning on social media as a key element of their content marketing strategies. Social media allows for anyone, from educators, to economists, to small businesses, to reach audiences they may never have been able to find in person. Each social media platform comes with its own set of rules and conventions, but…
Continue Reading