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Don’t Use That Tone With Me: 5 Compelling Brand Personalities

Don’t Use That Tone With Me: 5 Compelling Brand Personalities

When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…

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6 Do’s and Don’ts of Data Visualization

6 Do’s and Don’ts of Data Visualization

Data visuals can improve your marketing strategy by providing your audience with quick, compelling and easily consumable information. Of all content types, infographics are most likely to be shared on social media and therefore more likely to drive traffic to your website. It’s no wonder data visual tools such as Tableau have garnered over 6…

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Top 5 Reasons to Podcast

Top 5 Reasons to Podcast

Podcast popularity is booming. Edison Research found 40 percent of Americans reported ever listening to a podcast and 24 percent say they tuned into one in the past month – a number they have seen increase over the past two years. Audio enthusiasts praise podcasts because they are easy to consume and cheap to produce….

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Social Media Resolutions for 2018

Social Media Resolutions for 2018

As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…

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Maximizing Event Content: Before, During and After

Maximizing Event Content: Before, During and After

Planning a company event is not just about picking the menu and finding keynote speakers. Events are a content goldmine. There’s a wealth of content to capture from speakers, handouts, Q&A sessions, social media, and multimedia recordings. This provides rich marketing opportunities before, during, and long after the event. Before the event Months before the…

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Social Media Manpower

Social Media Manpower

Social media is an integral part of an overall communications strategy (link to post re: social media posting frequency). In our State of Social Media Benchmark Survey (link to summary post), nearly 90 percent of respondents report having a social media strategy in place. One-fifth of our respondents stated their biggest social media challenge is…

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Beware of These 15 Common Grammar Mistakes

Beware of These 15 Common Grammar Mistakes

We’ve all been there, looking at an email or a blog to see one glaring error, whether it was a typo or elementary-level grammar mistake. While they’re honest, common mistakes, they’re still seen as unprofessional and can make the difference between a potential and a lost client. Here are 15 common errors to keep on…

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How Content Marketing Is Superior to Advertising

How Content Marketing Is Superior to Advertising

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler     What is the best way to spend your marketing dollar? The answer you receive to this question will vary widely based on who you ask. But one thing…

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How to connect with your audience

How to connect with your audience

It’s easy to become overwhelmed with social media options. Facebook, Twitter, LinkedIn, and Instagram are the marketing titans, but who wants to miss out on Snapchat, Periscope or Meerkat? So where do you begin? Do you try to do it all, or do it well? Your company’s social media needs are unique to your brand,…

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Making Time to Write

Making Time to Write

If you’re like most company bloggers, writing is not your only job. This means having to shuffle your schedule to open a document and begin. It is intimidating, no matter how long you’ve been doing it. And even after making the time to write, there are all sorts of mental blocks, such as coming up…

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