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Making Time to Write

Making Time to Write

If you’re like most company bloggers, writing is not your only job. This means having to shuffle your schedule to open a document and begin. It is intimidating, no matter how long you’ve been doing it. And even after making the time to write, there are all sorts of mental blocks, such as coming up…

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How social should you be on social media?

How social should you be on social media?

When it comes to posting on social media, what’s the best recipe for success? How often you post can either drive engagement or lead to disinterested followers. Because social media is an integral part of a successful content strategy, it’s important to understand the fundamentals of frequency and consistency to make the most of your…

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6 Steps To Selecting Powerful Visuals

6 Steps To Selecting Powerful Visuals

If a picture is worth a thousand words, shouldn’t you be choosing carefully? A good image can make or break your content. Here are a few tips to selecting strong images. 1. Create emotion. The image should cause some kind of emotion—preferably, the one you’re aiming for. Talking about important legislation? A picture of people…

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5 Key Elements to Creating a Styleguide

5 Key Elements to Creating a Styleguide

  Managing a multi-author blog is difficult. A styleguide is a cheat-sheet for your entire company to follow with its communications. From spelling to punctuation to colors, a styleguide controls how a company will present itself in print and digitally, which ultimately sets the tone for its brand and its standards. So where to start?…

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The 4-11 on Content Marketing

The 4-11 on Content Marketing

  People are wary of advertising. It’s easy to fast-forward through commercials, skim past print ads, and block pop-ups. But what if there was a way to bypass the obstacles of traditional sale funnels? Enter content marketing. Content marketing is the thoughtful exchange of information between a clearly defined audience and a brand– with the objective…

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Do Your Research: Why Competitive Analysis Are A Must

Do Your Research: Why Competitive Analysis Are A Must

  No organization exists in a vacuum. For that reason, it’s important to know what your peers say and how they say it. Unfortunately, a lot of companies turn a blind eye to competitors. As part of our series on research and why it’s important, we’re discussing the importance of checking out the competition during…

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The Video Effect: Leveraging Videos in Your Content

The Video Effect: Leveraging Videos in Your Content

  A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…

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9 Tips for Growing Your Audience With Instagram for Business

9 Tips for Growing Your Audience With Instagram for Business

  Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…

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Is Print Dead Or Has It Evolved?

Is Print Dead Or Has It Evolved?

  Years after being given the ‘eternal rest’ forecast, print is not only still around, it’s growing. So what’s really going on? The debate of print vs. digital has been going on for the last decade. Unfortunately, the debate has until now been largely one-sided. While nobody can deny the kind of disruption digital content…

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