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Keys to A Healthy Analytics Diet

Keys to A Healthy Analytics Diet

  For a couple years now, people have been declaring: “Page views are dead!” When marketers used page views as one of the sole metrics for determining success and focused their efforts to hit their page view goals, new techniques were developed, and advertisers were happy because they believed they were gaining as many impressions…

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Case Study: A Modern Norway

Case Study: A Modern Norway

   The Client The Royal Embassy of Norway The Task To showcase the country of Norway as a modern, strategic Arctic nation to the United States by highlighting its people who love the great outdoors as much as its arts, history, and culture. The Solution A beautiful, bold print and digital publication called Norway Today, showcasing…

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6 Ways To Keep Readers On Your Site

6 Ways To Keep Readers On Your Site

  While every website should be primed to make a strong first impression, it’s no longer enough to simply have a pretty front page. At least 30 percent of web traffic comes from social media alone, meaning people are sharing individual articles, not entire websites. If users like what they see, they stick around for…

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The Power of Infographics

The Power of Infographics

  In our mobile world with its fast-moving information, sometimes people can’t be bothered to read an entire paragraph of words. A picture, however, not only grabs their attention, but clearly communicates the message. That’s why infographics have become more and more prevalent in communicating ideas. A good infographic is eye-catching, conveys the information easily,…

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Do Your Research: 5 Lessons Learned from Researching Your Audience

Do Your Research: 5 Lessons Learned from Researching Your Audience

A Case Study on DEA’s JustThinkTwice Website   You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…

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Organize Your Content with an Editorial Calendar

Organize Your Content with an Editorial Calendar

  An editorial calendar is a roadmap that guides your entire content strategy. It keeps all content managers organized, sets up deadlines, and provides direction for the steady stream of content flowing through your publication, website, social media, and e-newsletters. An editorial calendar can be organized by months or quarters, and then by weeks, days,…

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Generational Marketing: Do you really know your audience?

Generational Marketing: Do you really know your audience?

  If you’re marketing to a niche group, it’s easy to figure out exactly how to reach them. But if you’re marketing to the masses, what works for one age group does not always work for another. You won’t find 70-year-olds on Snapchat and you won’t convince a millennial to buy something by sending a…

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How to Successfully Interview a Source

How to Successfully Interview a Source

  Content marketing may be marketing, but it is built on solid journalism. It’s delivering an important story backed by solid facts and observations, balanced with both sides of that story. The end result should be a story; not a press release. One important way to collect this information is to simply ask your subject…

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The 3 Rs of Recycling Content

The 3 Rs of Recycling Content

  It’s a renewable world out there, and your content is no different. If you are limited in your resources to create new content, consider using the three R’s: Reduce, Reuse, Recycle, or in the case of content, Refresh, Repost, Repurpose, to help you save on resources and remain engaged with your audience. There are…

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Case Study: Making the Cover

Case Study: Making the Cover

Everyone judges a book by its cover, and Georgetown’s School of Foreign Service knew that. It wanted to feature Robert Gates, former Secretary of Defense, on the cover, following his speech at the school’s graduation ceremony. For maximum versatility and options, WCM likes to set up a photo shoot for the magazine covers it produces….

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