Redesign and Relaunch of Trade Association Magazine
The Greater Washington Board of Trade approached WCM with the desire to elevate its magazine, OPPTY. This publication encompassed news and articles of note to its members.
WCM produced a special themed edition centering Washington as the thought-leader of cybersecurity. The content wove information presented at the client’s cyber conference with interviews with area experts. The redesigned OPPTY transitioned from its traditional 4-cover topic cover to a single bold image and bright color scheme that continued throughout the publication. The five subtopics were designed as chapters for easy-to-follow narratives. Each article contained call-outs, sidebars, and a highlighted example of a company or organization that experienced a security breach. The magazine blended information, photos and infographics to convey the gravity of the situation.
PROJECT ACTIVITIES INCLUDED:
Design consultation, Project management, Storytelling, Editing: technical, substantive, copyediting, Proofreading, Fact checking, Research, Original Content Development, Editorial planning, Print management, Concept development, Editorial layout and design, Digital and multimedia design, Art direction, Creative direction, Graphic design, Original photography and illustrations