50 Year Anniversary Coffee Table Book
Celebrating its 50 Year Anniversary, Long & Foster sought to honor the agents who serve the company and maintain its family feel. The book was to commemorate the company’s past while showing the forward progress of Long & Foster into the future.
WCM’s editors and designers created a chronological layout with three major editorial themes: milestones by decade, agent profiles, and “save” stories, highlighting the business lines Long & Foster developed to serve its agents and their clients. Archival photos showcased the company’s key events and growth over the years. First-person profiles brought the agents’ voices to the forefront. A simple, sleek design using the company’s iconic colors and traditional fonts made the book feel familiar and contemporary.
Project Activities Included
Project management, concept development, content strategy, editorial development, storytelling, original content development, copyediting, proofreading, photo research, original photography, photo editing, design consultation, creative direction, graphic layout and design, digital design, print and mail management