audience engagement | Washingtonian Custom Media

Do Your Research: 5 Lessons Learned from Researching Your Audience

16MaySeptember 12, 2017

A Case Study on DEA’s JustThinkTwice Website You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…

Generational Marketing: Do you really know your audience?

02MaySeptember 12, 2017

If you’re marketing to a niche group, it’s easy to figure out exactly how to reach them. But if you’re marketing to the masses, what works for one age group does not always work for another. You won’t find 70-year-olds on Snapchat and you won’t convince a millennial to buy something by sending a…