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5 Ways to Improve Your Email Newsletter

5 Ways to Improve Your Email Newsletter

Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board.  E-newsletters allow…

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Don’t Use That Tone With Me: 5 Compelling Brand Personalities

Don’t Use That Tone With Me: 5 Compelling Brand Personalities

When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…

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Top 5 Reasons to Podcast

Top 5 Reasons to Podcast

Podcast popularity is booming. Edison Research found 40 percent of Americans reported ever listening to a podcast and 24 percent say they tuned into one in the past month – a number they have seen increase over the past two years. Audio enthusiasts praise podcasts because they are easy to consume and cheap to produce….

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Social Media Manpower

Social Media Manpower

Social media is an integral part of an overall communications strategy (link to post re: social media posting frequency). In our State of Social Media Benchmark Survey (link to summary post), nearly 90 percent of respondents report having a social media strategy in place. One-fifth of our respondents stated their biggest social media challenge is…

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Beware of These 15 Common Grammar Mistakes

Beware of These 15 Common Grammar Mistakes

We’ve all been there, looking at an email or a blog to see one glaring error, whether it was a typo or elementary-level grammar mistake. While they’re honest, common mistakes, they’re still seen as unprofessional and can make the difference between a potential and a lost client. Here are 15 common errors to keep on…

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How Content Marketing Is Superior to Advertising

How Content Marketing Is Superior to Advertising

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler     What is the best way to spend your marketing dollar? The answer you receive to this question will vary widely based on who you ask. But one thing…

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The 4-11 on Content Marketing

The 4-11 on Content Marketing

  People are wary of advertising. It’s easy to fast-forward through commercials, skim past print ads, and block pop-ups. But what if there was a way to bypass the obstacles of traditional sale funnels? Enter content marketing. Content marketing is the thoughtful exchange of information between a clearly defined audience and a brand– with the objective…

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The Video Effect: Leveraging Videos in Your Content

The Video Effect: Leveraging Videos in Your Content

  A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…

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9 Tips for Growing Your Audience With Instagram for Business

9 Tips for Growing Your Audience With Instagram for Business

  Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…

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Is Print Dead Or Has It Evolved?

Is Print Dead Or Has It Evolved?

  Years after being given the ‘eternal rest’ forecast, print is not only still around, it’s growing. So what’s really going on? The debate of print vs. digital has been going on for the last decade. Unfortunately, the debate has until now been largely one-sided. While nobody can deny the kind of disruption digital content…

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