content marketing

Home / Posts tagged "content marketing" (Page 2)
The Power of Infographics

The Power of Infographics

  In our mobile world with its fast-moving information, sometimes people can’t be bothered to read an entire paragraph of words. A picture, however, not only grabs their attention, but clearly communicates the message. That’s why infographics have become more and more prevalent in communicating ideas. A good infographic is eye-catching, conveys the information easily,…

Continue Reading
Do Your Research: 5 Lessons Learned from Researching Your Audience

Do Your Research: 5 Lessons Learned from Researching Your Audience

A Case Study on DEA’s JustThinkTwice Website   You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…

Continue Reading
Generational Marketing: Do you really know your audience?

Generational Marketing: Do you really know your audience?

  If you’re marketing to a niche group, it’s easy to figure out exactly how to reach them. But if you’re marketing to the masses, what works for one age group does not always work for another. You won’t find 70-year-olds on Snapchat and you won’t convince a millennial to buy something by sending a…

Continue Reading
How to Successfully Interview a Source

How to Successfully Interview a Source

  Content marketing may be marketing, but it is built on solid journalism. It’s delivering an important story backed by solid facts and observations, balanced with both sides of that story. The end result should be a story; not a press release. One important way to collect this information is to simply ask your subject…

Continue Reading
The 3 Rs of Recycling Content

The 3 Rs of Recycling Content

  It’s a renewable world out there, and your content is no different. If you are limited in your resources to create new content, consider using the three R’s: Reduce, Reuse, Recycle, or in the case of content, Refresh, Repost, Repurpose, to help you save on resources and remain engaged with your audience. There are…

Continue Reading
5 Elements of a Great Styleguide

5 Elements of a Great Styleguide

Managing a multi-author blog is difficult. A styleguide is a cheat-sheet for your entire company to follow with its communications. From spelling to punctuation to colors, a styleguide controls how a company will present itself on paper or screen, which ultimately sets the tone for its brand and its standards. So where to start? Adopt…

Continue Reading