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How Content Marketing Is Superior to Advertising

How Content Marketing Is Superior to Advertising

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler     What is the best way to spend your marketing dollar? The answer you receive to this question will vary widely based on who you ask. But one thing…

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The 3 Rs of Recycling Content

The 3 Rs of Recycling Content

  It’s a renewable world out there, and your content is no different. If you are limited in your resources to create new content, consider using the three R’s: Reduce, Reuse, Recycle, or in the case of content, Refresh, Repost, Repurpose, to help you save on resources and remain engaged with your audience. There are…

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