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Maximizing Event Content: Before, During and After

Maximizing Event Content: Before, During and After

Planning a company event is not just about picking the menu and finding keynote speakers. Events are a content goldmine. There’s a wealth of content to capture from speakers, handouts, Q&A sessions, social media, and multimedia recordings. This provides rich marketing opportunities before, during, and long after the event. Before the event Months before the…

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Making Time to Write

Making Time to Write

If you’re like most company bloggers, writing is not your only job. This means having to shuffle your schedule to open a document and begin. It is intimidating, no matter how long you’ve been doing it. And even after making the time to write, there are all sorts of mental blocks, such as coming up…

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The 4-11 on Content Marketing

The 4-11 on Content Marketing

  People are wary of advertising. It’s easy to fast-forward through commercials, skim past print ads, and block pop-ups. But what if there was a way to bypass the obstacles of traditional sale funnels? Enter content marketing. Content marketing is the thoughtful exchange of information between a clearly defined audience and a brand– with the objective…

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The Video Effect: Leveraging Videos in Your Content

The Video Effect: Leveraging Videos in Your Content

  A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…

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9 Tips for Growing Your Audience With Instagram for Business

9 Tips for Growing Your Audience With Instagram for Business

  Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…

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Is Print Dead Or Has It Evolved?

Is Print Dead Or Has It Evolved?

  Years after being given the ‘eternal rest’ forecast, print is not only still around, it’s growing. So what’s really going on? The debate of print vs. digital has been going on for the last decade. Unfortunately, the debate has until now been largely one-sided. While nobody can deny the kind of disruption digital content…

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The Power of Infographics

The Power of Infographics

  In our mobile world with its fast-moving information, sometimes people can’t be bothered to read an entire paragraph of words. A picture, however, not only grabs their attention, but clearly communicates the message. That’s why infographics have become more and more prevalent in communicating ideas. A good infographic is eye-catching, conveys the information easily,…

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Do Your Research: 5 Lessons Learned from Researching Your Audience

Do Your Research: 5 Lessons Learned from Researching Your Audience

A Case Study on DEA’s JustThinkTwice Website   You’ve posted articles, tweeted about them, and stared at Google Analytics and still nothing. Why isn’t anyone reading your blog? This happened to DEA. Their websites were failing them and valuable information about drug use and prevention were going unnoticed. Justthinktwice.com, their site geared towards teens, looked…

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Organize Your Content with an Editorial Calendar

Organize Your Content with an Editorial Calendar

  An editorial calendar is a roadmap that guides your entire content strategy. It keeps all content managers organized, sets up deadlines, and provides direction for the steady stream of content flowing through your publication, website, social media, and e-newsletters. An editorial calendar can be organized by months or quarters, and then by weeks, days,…

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Case Study: Making the Cover

Case Study: Making the Cover

Everyone judges a book by its cover, and Georgetown’s School of Foreign Service knew that. It wanted to feature Robert Gates, former Secretary of Defense, on the cover, following his speech at the school’s graduation ceremony. For maximum versatility and options, WCM likes to set up a photo shoot for the magazine covers it produces….

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