email marketing

Home / Posts tagged "email marketing"
5 Ways to Improve Your Email Newsletter

5 Ways to Improve Your Email Newsletter

Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board.  E-newsletters allow…

Continue Reading
Don’t Use That Tone With Me: 5 Compelling Brand Personalities

Don’t Use That Tone With Me: 5 Compelling Brand Personalities

When it comes to professional writing, nailing the right tone can be a challenge. First, because tone is often confused with voice. While voice is the purposeful and consistent expression of a brand through writing, tone is the attitude or personality that can change in writing. Tone is often confused with voice, and it is…

Continue Reading