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Case Study: Annual Report

Case Study: Annual Report

             The Client Conference of State Bank Supervisors (CSBS)   Publication Annual Report   The Task The Conference of State Bank Supervisors (CSBS) is the national organization of state banking and financial regulators that educates and informs policy makers, consumers and other stakeholders about issues affecting states’ banking and financial…

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508 Compliance: Doing the Right Thing and Following the Law

508 Compliance: Doing the Right Thing and Following the Law

We previously wrote on the importance of accessibility in our beginner’s guide to accessible digital content, but inclusion of disabled people in digital media spaces is not a one-off effort. This week, we’re turning our attention to 508 compliance and organizations’ legal requirements to implement features and formatting for disabled users.   In 1998, the…

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Insights from WCM’s Communications Survey: Media Edition

Insights from WCM’s Communications Survey: Media Edition

Washingtonian Custom Media recently invited industry leaders to participate in the first of our 2023 survey series. Survey respondents shared key approaches and strategies behind their organizations’ communications plans, including information about their teams and goals. The final piece of the marketing and communications puzzle–media and how brands utilize communications platforms–is available now, so join…

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Insights from WCM’s Communications Survey: Goals Edition

Insights from WCM’s Communications Survey: Goals Edition

Washingtonian Custom Media’s first part in our newest survey series has collected valuable information regarding industry leaders and their communications plans. We previously shared what we learned about communications teams, and now we’re turning to communications goals. Communications Goals Brand identities are shaped by an organization’s values and mission. These are the fundamental beliefs and…

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5 Ways to Improve Your Email Newsletter

5 Ways to Improve Your Email Newsletter

Email newsletters are a great way to stay in touch with your audience. They provide a direct connection to your reader, drive conversions, and delivers a higher ROI than social media channels. If you listen to the buzz about social this may seem counterintuitive, however email continues to outperform social across the board.  E-newsletters allow…

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