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6 Steps To Selecting Powerful Visuals

6 Steps To Selecting Powerful Visuals

If a picture is worth a thousand words, shouldn’t you be choosing carefully? A good image can make or break your content. Here are a few tips to selecting strong images. 1. Create emotion. The image should cause some kind of emotion—preferably, the one you’re aiming for. Talking about important legislation? A picture of people…

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9 Tips for Growing Your Audience With Instagram for Business

9 Tips for Growing Your Audience With Instagram for Business

  Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…

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Case Study: Making the Cover

Case Study: Making the Cover

Everyone judges a book by its cover, and Georgetown’s School of Foreign Service knew that. It wanted to feature Robert Gates, former Secretary of Defense, on the cover, following his speech at the school’s graduation ceremony. For maximum versatility and options, WCM likes to set up a photo shoot for the magazine covers it produces….

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