The Client McDonough School of Business, Georgetown University Publication 60 Years of Alumnae Anniversary Coffee Table Book The Task To commemorate the 60th anniversary of its first women graduates, the McDonough School of Business sought to celebrate the lives and careers of alumnae through a coffee table book. Editorial, including 60 interviews, and hundreds of…Continue Reading
Is Print Dead Or Has It Evolved?
Years after being given the ‘eternal rest’ forecast, print is not only still around, it’s growing. So what’s really going on? The debate of print vs. digital has been going on for the last decade. Unfortunately, the debate has until now been largely one-sided. While nobody can deny the kind of disruption digital content…Continue Reading
5 Elements of a Great Styleguide
Managing a multi-author blog is difficult. A styleguide is a cheat-sheet for your entire company to follow with its communications. From spelling to punctuation to colors, a styleguide controls how a company will present itself on paper or screen, which ultimately sets the tone for its brand and its standards. So where to start? Adopt…Continue Reading