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Social Media Resolutions for 2018

Social Media Resolutions for 2018

As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…

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Social Media Manpower

Social Media Manpower

Social media is an integral part of an overall communications strategy (link to post re: social media posting frequency). In our State of Social Media Benchmark Survey (link to summary post), nearly 90 percent of respondents report having a social media strategy in place. One-fifth of our respondents stated their biggest social media challenge is…

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How to connect with your audience

How to connect with your audience

It’s easy to become overwhelmed with social media options. Facebook, Twitter, LinkedIn, and Instagram are the marketing titans, but who wants to miss out on Snapchat, Periscope or Meerkat? So where do you begin? Do you try to do it all, or do it well? Your company’s social media needs are unique to your brand,…

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How social should you be on social media?

How social should you be on social media?

When it comes to posting on social media, what’s the best recipe for success? How often you post can either drive engagement or lead to disinterested followers. Because social media is an integral part of a successful content strategy, it’s important to understand the fundamentals of frequency and consistency to make the most of your…

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The Video Effect: Leveraging Videos in Your Content

The Video Effect: Leveraging Videos in Your Content

  A great video can quickly go viral on social media; a poor one can lose an audience in seconds. Video adds a new dimension to your content, either by enhancing written content, or as a standalone with a written introduction and teaser. Here are nine ways to capture your watching audience. Grab their attention…

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9 Tips for Growing Your Audience With Instagram for Business

9 Tips for Growing Your Audience With Instagram for Business

  Brands are flocking to Instagram for its beautiful images and easy-to-view feed. If you want to connect with a millennial audience, who represent 59% of Instagam’s 700 million users, it is time to join the platform. Here are nine tips for managing your business’s account from brands and organizations doing Instagram right. 1. Optimize…

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Case Study: Making the Cover

Case Study: Making the Cover

Everyone judges a book by its cover, and Georgetown’s School of Foreign Service knew that. It wanted to feature Robert Gates, former Secretary of Defense, on the cover, following his speech at the school’s graduation ceremony. For maximum versatility and options, WCM likes to set up a photo shoot for the magazine covers it produces….

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