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Top 5 Reasons to Podcast

Top 5 Reasons to Podcast

Podcast popularity is booming. Edison Research found 40 percent of Americans reported ever listening to a podcast and 24 percent say they tuned into one in the past month – a number they have seen increase over the past two years. Audio enthusiasts praise podcasts because they are easy to consume and cheap to produce….

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Social Media Resolutions for 2018

Social Media Resolutions for 2018

As Q4 wraps up and 2018 quickly approaches, it’s time to take a look at your social media plan for the New Year. Make 2018 your best year on social media yet with these six resolutions. 1. New year, new look. Take a fresh look at your visuals as you approach 2018. Update headers, profile…

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Do Your Research: Why Competitive Analysis Are A Must

Do Your Research: Why Competitive Analysis Are A Must

  No organization exists in a vacuum. For that reason, it’s important to know what your peers say and how they say it. Unfortunately, a lot of companies turn a blind eye to competitors. As part of our series on research and why it’s important, we’re discussing the importance of checking out the competition during…

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Organize Your Content with an Editorial Calendar

Organize Your Content with an Editorial Calendar

  An editorial calendar is a roadmap that guides your entire content strategy. It keeps all content managers organized, sets up deadlines, and provides direction for the steady stream of content flowing through your publication, website, social media, and e-newsletters. An editorial calendar can be organized by months or quarters, and then by weeks, days,…

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