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How to connect with your audience

How to connect with your audience

It’s easy to become overwhelmed with social media options. Facebook, Twitter, LinkedIn, and Instagram are the marketing titans, but who wants to miss out on Snapchat, Periscope or Meerkat? So where do you begin? Do you try to do it all, or do it well? Your company’s social media needs are unique to your brand,…

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How social should you be on social media?

How social should you be on social media?

When it comes to posting on social media, what’s the best recipe for success? How often you post can either drive engagement or lead to disinterested followers. Because social media is an integral part of a successful content strategy, it’s important to understand the fundamentals of frequency and consistency to make the most of your…

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